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Well, Marvel is very popular at the moment. Lots of younger people who weren't around in the 80s/90s will want to meet him not buy an autograph someone else got.
While I agree that Stan Lee has signed up a storm and the market is saturated, I'd be happy to pay $100 for an opportunity to shake his hand and get an autograph. In my view, he is no less a visionary and cultural icon than Walt Disney.
That said, the $100 fee for a photograph seems a bit much.
At $100 your certainly not getting a bargain from autograph value point of view. But these signing aren't really about the value as much as the opportunity to meet someone in person. It also provides the opportunity get something very specific signed and/or personalized.
I recently paid $60 to have Justin Turner (Dodger's 3rd baseman) sign a photo for my son. His autograph is unlikely to have much future value. But he's one of my son's favorite players and he has the autographed photo and a picture with him and Justin. I could have paid about the same for a signed photo on Ebay with a PSA cert and saved allot of hassle. But the value wasn't the point. It was the smile.
If you just want an autograph, the paid in person signings are rarely a good value.
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