From the article:

Amazon today launched the Entertainment Collectibles Store -- offering more than 350,000 unique and rare collectibles from movie and music icons.

Amazon customers can browse the Entertainment Collectibles Store by item type, entertainment type, autographed, price, and year to find everything form celebrity autographs to authentic TV props. Featuring an array of past and present cultural pieces, customers can purchase items from The Beatles and "Star Wars" to One Direction and "Star Trek." New items coming to the Entertainment Collectibles Store include props and wardrobe used in "Silver Linings Playbook," a multiple Academy Award nominee this year. 

What do you guys think... can they do it better than ebay?  Here is the link to Amazon's requirements for seller admittance to the store:  

http://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nod...