I'm not buying this (a. not familiar with him, b. MusicToday like David said), but if there's anyone interested in this:
A message popped up when I went to the site that new newsletter subscribers can save 15% on their first order... didn't try, so I have no idea if that works for these.
The product descriptions for the signed vinyls, signed cds, and signed bundles all say "first 500 customers." However, since there's a drop down option to select "signed" or unsigned, the signed option will hopefully disappear when they sell out? I know there was some issue with the Ozzy lithographs (not MusicToday) running out, and not being guaranteed or something (?).
The product descriptions specifically say "autographed vinyl jackets" and "autographed cd booklets," so presumably they won't be sending out the lithograph/art cards nonsense that a lot of preorders have been shipping with.
It looks like he's released signed vinyls through MusicToday for past albums, so hopefully they don't try to pull the autopen scheme again.