No, but I don't think it's a "smart" name for an auction house. Here in the US, we have a retail chain of stores that deal a lot in electronics as well as other items. Its name is Best Buy. It would be like Best Buy changing its name to "Worst Buy". I don't think it would be good for business!
yes you are right it isn't a good name for business; - but the strange thing is I was thinking of Dumbo the elephant from Disney when I saw the name ; - not dumb customer but I think you both make good points. gracias