Since one of my jobs is doing movie reviews, I'm at the movie theatres 4 times a week. Well a few times, I've seen commercials (which seems crazy, having commercials in a movie theatre)...and it was for a high-end hotel that Marriott is doing. They're called "Autograph Collection." Now, as somebody that has thousands of amazing autographs...even if I opened a chain of hotels, or a restaurant, I wouldn't call it that.
So, here's a link to their website. Bizarre.