In an Entertainment Weekly I was reading a few days ago, the last page (connected to the actual magazine cover), was a full-page advertisement for M&Ms. It showed the members of the band KISS, but as M&Ms (now, if I was in charge of this ad campaign, I would've made a bunch of M&Ms dangling off of Gene Simmons long tongue...)
I would've also made the stage lights, which spell out KISS in the background, all with yellow M&Ms.
Each member has their stars or whatever, painted around the eyes, and an "M" on their chin. The tag line at the bottom says "KISS will have M&M's Dark Chocolate backstage on their tour this fall. Pick up a bag and find your fun side at mms.com."
A few things immediately came to mind. Does anyone read an advertisement and go to that companies website? Shoudn't they at least try to tempt you with free tickets to a KISS concert or something?
And, they say KISS has these backstage. Does it mention if they make a roadie pick out all the green ones? They also mention what else the band will have backstage...probably since it's a family magazine.
Anyway, each band member has their signature next to it. And as an autograph collector, I always liked these types of ads. You get to see their signatures, and you get to cringe realizing when you met Paul Stanley and Gene SImmons, they signed so much messier.
I wonder if people ever get these types of ads signed. I'm guessing people have everything signed. But in sports magazines, it's more common to see the ads with the players faux signature.